A phenomenon has quickly gone viral in recent months among the young, and even among the not so young. It is a song that is constantly repeated and echoed in the various settings where children are present: it is the Italian Brainron phenomenon, created by artificial intelligence in early 2025.1
Italian Brainrots are figures fused together by AI in a completely disparate way. They are characterised by a nonsense that is unsettling, even when trying to pronounce them. For the most part, they are a fusion of animals with inanimate objects, thus creating "impossible" creatures.
These combinations of figures have no meaning whatsoever; they are the height of the absurd, fitting together what does not exist.
Tralalero Tralalá – the main character – is a three-legged shark wearing Nike sneakers; Tung Tung Tung Sahur is a wooden creature with a baseball bat; and the characters continue: from Bombardino Crocodilo – a crocodile with parts of a warplane – to Cocofanto Elefanto, pushing the sayable to the limitless.
The magnetic effect observed in those who endlessly repeat these different names and incomprehensible phrases, combined with an Italian melody that seems to have no end, is surprising; just when it seems to finish, it starts again.
In this tireless repetition, there is no loss, making a "there is" exist in every verse, a repetition in every song that recalls the capitalist discourse, where the object a is caught in a movement of unlimited, permanent recycling.
In this incomprehensible repetition, an "enjoy!" prevails. Everyone is commanded to consume the purr of the Dragons canelonis or the Ballerinas capuchinas.
Will the Italian Brainrots be able to fuse a bear with a whale, figures that orient us towards the next Congress by virtue of the impossibility of their encounter?
[1] For just one example, see here: YouTube.com.
